According to Hollywood Reporter, Paramount will have a "monster studio presence" during the Feb. 6 Super Bowl telecast.
With a little more than two weeks until Super Bowl XLV, Hollywood is finalizing its plan to take advantage of the most-watched television event of the year.
Paramount will have a monster studio presence during the Feb. 6 telecast, buying ad time to plug five films -- J.J. Abrams' alien-invasion pic Super 8, the threequel Transformers: Dark of the Moon, Gore Verbinski's CGI film Rango and Marvel's superhero pics Thor and Captain America: The First Avenger. All are high-priority event movies for the studio.
As in past years, the Super Bowl will provide the first glimpse of Hollywood's summer lineup. Disney has bought time during the game for Pirates of the Caribbean: On Stranger Tides, while Universal and DreamWorks' will plug the Daniel Craig-Harrison Ford sci-fi western Cowboys & Aliens.
Rango opens March 4, followed by Thor on May 6, Pirates on May 20, Super 8 on June 10, Transformers on July 1, Captain America on July 22 and Cowboys on July 29.