Variety: YouTube’s Fine Brothers Announce First Film, Comedy ‘F*&% the Prom’
Movie starring Danielle Campbell, Joel Courtney produced with Big Block
The film stars Danielle Campbell (“The Originals,” Disney Channel’s “StarStruck”), Joel Courtney (“Super 8”), Ian Ziering (“Sharknado”) and Cheri Oteri (“Saturday Night Live”). Cast also includes Meg DeLacy (“Side Effects”), Cameron Palatas (“Zach Stone Is Gonna Be Famous”), Madelaine Petsch (“Riverdale”), Luke Bilyk (“Degrassi: The Next Generation”) and YouTube lifestyle v-logger Jill Cimorelli.
Fine Brothers Entertainment’s Benny Fine is set to direct from a script he co-wrote with his brother, Rafi, and Molly Prather. Production on the film, expected to last a month, began in Los Angeles on April 1.
“I’m excited to bring to life FBE’s first feature, going back to my roots as a filmmaker and diving into a film that is funny with a beating heart,” Benny Fine said in a statement.
The parties did not announce a release date or distribution plan for “F*&% the Prom,” which had the working title “Text Me When It’s Over.”
In “F*&% the Prom,” Maddy (Danielle Campbell, pictured above) and Cole (Joel Courtney) were inseparable friends until high school started and Maddy became the most popular girl on campus. When Maddy finds herself suddenly single and heartbroken, she reconnects with Cole and the duo conspire to destroy the ultimate teen popularity contest — the prom.
Scott Prisand of Big Block and Dylan Vox are set to produce alongside the two Fine brothers. Jamie Bendell of Big Block will executive produce.
“The Fine Brothers are tremendously talented at creating content that speaks to the digital zeitgeist, which is exactly the type of work that Big Block is all about,” Prisand said in a statement. “‘F*&% the Prom’ is a project that fits perfectly within both of our wheelhouses.”
The Fine Brothers are represented by WME. The real-life brothers, best known for their “React” YouTube channels, have a combined 19 million subscribers and over 5 billion lifetime video views.
Fine Brothers Entertainment now has more than 50 employees, producing videos for YouTube and other platforms. Most recently, the company teamed with Mandeville Films for YouTube Red’s upcoming half-hour comedy “Sing It,” satirizing TV singing competitions, slated to premiere this spring. FBE also has collaborated with Nick Cannon for Nickelodeon’s spin-off of their online series, “ReactToThat,” and produced a fan-centric program that accompanied the recent season finales of Freeform hit series “Pretty Little Liars.”